Expanding your customer base is one of the main tasks of a sales manager. In addition to constantly working with existing customers, he must attract new ones by correctly advertising his product.
Instructions
Step 1
Start your search for new customers by monitoring your competitors. Call their office disguised as a buyer and ask for a product presentation. Leave your personal mobile phone number and email address. Ask which companies have already signed contracts with them. Try to get an invitation to a conference or briefing from a competing firm for its partners. There you can easily make business acquaintances in a relaxed atmosphere of a buffet table, which is usually organized after such events.
Step 2
Participate in specialized exhibitions. This is where clients interested in cooperation come. Design your stand to grab attention. Be sure to place information about the company in the event catalog, which is given to all guests at the entrance. Mark the location of your ad space on the map so that anyone can easily find it. Submit the latest product samples. Organize the work at the sales managers' booth. They should not just sit and hand out souvenirs, but actively interact with visitors, establishing business contacts.
Step 3
Don't forget about phone sales. Take the most recent directory or disk with addresses and phone numbers of companies. Select in the headings those that interest you. Call the purchasing departments. Better to go straight to the head of the department or director. They are the ones who make the decision. Communicating with ordinary employees, you can waste a lot of time until the information reaches the management. Make appointments and make a colorful presentation of the company with the help of promotional materials - slides, films, booklets. Be sure to bring along souvenirs with company logo. Offer your future customers favorable terms of cooperation, discounts and bonuses.
Step 4
Remember that the job of a sales manager is not limited to the walls of the office. By meeting friends and meeting people, you can find new clients. Never disclose the secrets of the company to unfamiliar people, it may turn out that you have a future buyer in front of you.
