Often such a question arises among newcomers to this business, who have been hired as a manager in the advertising department. And, of course, you are expected to take immediate action to attract new advertisers, often despite a complete lack of experience in such work. Be prepared for the need for rapid learning curve to become an effective editorial staff member as quickly as possible.
Instructions
Step 1
Therefore, to begin with, start collecting information that will help you understand how to find advertisers for your magazine. First of all, ask the head of your department. Ask for an introductory briefing and introduction to the specifics of this activity.
Step 2
After receiving minimal instruction from the head of the advertising department, go in search of a marketing service. At the same time, remember - you should not take a lot of time from your own manager, because, given the crazy pace of work of any editorial office, most likely it will look incorrect and raise questions about your competence.
Step 3
From the magazine marketing department, you will need information that will allow you to easily identify your potential advertiser partner. There, on the basis of regularly conducted research, a consolidated portrait of him has long been created. You will need the characteristics indicated in it for the selection of firms you are interested in, interested in cooperation with your magazine. In addition, here you can also take a ready-made package of documents that are designed specifically to attract customers (commercial proposal, advertising materials, etc.).
Step 4
After examining the data obtained, proceed to compiling a list of companies that may be interested in your proposal. To do this, you can use open sources of information - like the Internet or printed directories with a list of commercial organizations. Choose them according to the characteristics that are described by the marketing service. This is, first of all, a type of activity. For example, you shouldn't offer to advertise in a publication for a manufacturer of women's tights if you have a technical magazine.
Step 5
Thus, create your own database of potential advertisers by entering the names, addresses, contact details (phone numbers, e-mail) of the companies you are interested in. Exclude from the list the firms with which the magazine already cooperates. You can ask the head of your service for a list of them. Now proceed to direct communication with the selected companies, applying with an offer of mutually beneficial cooperation.
