What is sales promotion? This is a set of measures to promote sales throughout the entire cycle of goods movement. Key points of sales promotion: "You cannot achieve sales growth without stimulating the sellers themselves" and "A competent system of motivation for sales managers is the key to success."
Instructions
Step 1
There are several key points that will help motivate managers to work effectively. First, sellers must know the advantages of their product, know the competitors and their characteristics. Secondly, it is necessary to introduce a direct dependence of salespeople's income on sales results, and thirdly, to provide managers with effective sales tools.
Step 2
Do not forget about non-material motivation (encouraging successful sellers, building graphs of sales dynamics, photos of the best seller, etc.). It is very important that sellers do the sales. If you have the opportunity to remove secondary functions from managers, for example, paperwork, then do it.
Step 3
After motivating salespeople, move on to analyzing the sales process itself. Perhaps you need to reconsider your marketing strategy, introduce something new into advertising.
Step 4
Think about what end users might be interested in. Often, additional discounts, free samples, gifts, contests and promotions are provided to stimulate consumers.
Step 5
Develop your own loyalty program. Try to personalize each client and individualize the company's activities aimed at him. Recently, loyalty programs increasingly include congratulating customers on various holidays (New Year, Birthday), inviting customers to ongoing promotions, and individual payment systems.
