Today, the profession of a press secretary is in great demand and irreplaceable. This specialist actually represents his employer in front of the media and the public. The spokesperson is responsible for communicating with journalists, organizing press conferences, creating press releases, publishing official information and much more.
What is required from a spokesperson
A spokesperson will be indispensable in any company that plans to create a positive image in the press and maintain it with the help of a qualified employee. You cannot do without a press secretary and such public figures as show business stars, politicians, athletes and so on.
The press secretary is required to have higher education in journalism, advertising or PR-management, as well as international relations or philology. Employers typically hire press secretaries with at least three years of media or PR experience, excellent English and photography skills.
The responsibilities of a spokesperson are determined by the degree of creativity required in their work. So, he can give interviews if necessary, or he can constantly broadcast in the media various information about the activities of the person or organization he represents.
Since the press secretary must provide exclusively objective data, he has no right to express his point of view when communicating with journalists.
In addition, the press secretary is obliged to cover all events carried out by his company or employer, to conduct public events with journalists, prepare programs for radio or television, organize briefings and inform the media about all organizational changes.
Professional duties of a press secretary
The main professional responsibility of a qualified spokesperson is to promote the positive image of his employer. This concept includes many different functions that he must perform in a timely manner and with the highest quality. The duties of the press secretary include interaction with advertising agencies and the media, maintaining the company's website and corporate pages in all social networks, organizing conferences, interviews and briefings.
In addition, the press secretary must be fluent in the preparation of competent releases, articles, speeches and information booklets.
Also, the press secretary is required to organize communication between his manager and journalists, preliminary proofreading of interviews for errors, tracking all types of material related to his employer and filing them in the archive. In addition, the spokesman monitors changes in the media market and builds up his media database.
