For successful progressive development, any company must have an appropriate strategy. Such a concept implies an understanding of the priorities of the organization and the ability to correctly determine the direction in which the company is moving. Having a development strategy allows you to make the most effective decisions in the face of insufficient information and a rapidly changing competitive environment.
Instructions
Step 1
Determine the main goal to which all other tasks of the company should be subordinated. Increasing the organization's profits should not be prioritized. Such a goal, not aimed at ensuring the interests of the consumer, would be counterproductive and meaningless. The main task of the business is to make the fullest possible satisfaction of the needs of other people in the goods and services of your company.
Step 2
When preparing the document, break down the goals of the company into time periods, taking into account the short and long term. Immediate goals should fit into the overall strategy, complement and concretize it.
Step 3
When drawing up a development strategy, take into account the views of the management team responsible for specific areas of work. Ask leaders for their thoughts on their vision of the business prospects. This will help to identify a vector that can be taken as the basis of the strategy.
Step 4
Also try to involve other employees of the company in drawing up the development strategy, especially those who have not formal, but real authority in the team. Harness the potential of creative professionals who are responsible for developing new types of products and methods for promoting products and services to the market.
Step 5
Ask the participants in the preparation of the strategic document to answer the questions in writing, reflecting the following important points: why the company exists; what is of value to her, what principles is she guided by in her activities; what is the ultimate goal of the activity; what is required for the company to solve the assigned tasks, what are the resource requirements.
Step 6
Summarize the survey results and formulate the company's strategy in the form of abstracts that clearly and specifically reflect the most important points of future development. Be sure to bring the prepared document to all members of the team. The strategy should become a fundamental document, a kind of reference point for each employee of the company.
