One of the components of the success of the trading business is the rational and convenient placement of goods on the shelves, taking into account the analysis of their sales, which can significantly increase customer demand. You can plan the display of goods in the trading floor of a supermarket or on the shelves and racks of a regular store using a planogram - a schematic image of window dressing and product display, taking into account its popularity.
Instructions
Step 1
Before drawing up a planogram, it is necessary to collect statistics on the popularity of a particular product, as well as determine the number of visitors passing through a certain passage. This will allow you to calculate the importance coefficient of trade places, which will be taken into account when drawing up the planogram.
Step 2
You can even use ordinary Excel spreadsheets for such calculations. To do this, take products of one category, which, as a rule, should be placed next to each other, for example, “dairy gastronomy”, “grocery”, etc. Make a sales rating for each product category and breakdown by group. For example: milk, cottage cheese, butter, sour cream or granulated sugar, flour, pasta.
Step 3
Determine for each product group its share in the turnover, taking the entire category as 100%. For example, the total amount of milk is 40%, cottage cheese - 20%, butter - 10%, sour cream - 20%, fermented milk products - 20%.
Step 4
With this in mind, distribute these products in accordance with the share in the turnover. If you have 10 shelves allocated for dairy gastronomy, then 4 shelves should be allocated for milk, 2 for curd products, 1 for butter, 2 for sour cream, and 2. For products of each group, calculate the proportion in the same way layouts for each brand that is sold in your store.
Step 5
At its core, a planogram is a visual display of the current merchandising standards - a system for pre-sale preparation of goods: placing shelves and goods on them, decorating showcases and providing information about goods. The planogram allows the management of the trade enterprise to manage the space where the goods are sold. With its help, you will be able to correctly plan the volume of goods in accordance with sales.
