You have successfully passed all stages of the interview and received the position of a sales manager. Ask your boss if there is a list of potential customers. If so, the task is simplified. But, most likely, you will be asked to create your own customer base. Where to begin?
Instructions
Step 1
First of all, define the range of companies that may be interested in your product or service. Possible selection criteria are industry, number of employees, location, annual turnover, presence of branches. Describe all the signs in decreasing order of importance.
Step 2
Select the sources of formation of the client base. These can be telephone and industry directories of enterprises, advertising publications, electronic maps. Use Internet resources actively: browse catalogs of organizations, participate in thematic forums where your potential clients communicate. Track information about tenders and government orders. As a rule, it is posted on the websites of government agencies and large enterprises.
Step 3
Participate in seminars, conferences, exhibitions. Before the start of the event, try to find out from the organizers who plans to attend it - this way you can collect information about potential clients in advance. Stock up on enough business cards, make a badge, prepare a special offer. If there is an opportunity to make a presentation or participate in a round table - great! Your task is to make yourself known to as many people as possible.
Step 4
Become a member of clubs that bring together representatives of various organizations, united by common professional interests. For example, if you sell software - join an IT Pro club, advertise - look for where the marketers gather.
Step 5
Follow the recommendations of your clients. After the deal is closed, ask the client to advise new customers - maybe his neighbors or friends will want to use your service? Give a discount or a small present as a thank you.
Step 6
Acquaintances can also become your clients. Tell as many people as possible about what you are doing right now. Write about it on social networks, blogs and forums.
