Social media administrator is a popular and demanded profession. Its main advantage is the ability to work remotely. Both online and offline companies need their own administrator for the official pages on the Internet.
Instructions
Step 1
The administrator of social networks can work in various fields: online store, service provision, consulting and training, media. A company that starts a page on social networks can work not only via the Internet. For example, many retail chains run their own groups to attract customers and increase their loyalty. It is much more convenient for consumers to learn about new products and promotions from the feed on the social network than to specially visit the official website of a large store.
Step 2
The main task of a social network administrator is to attract more new customers and retain existing ones. He creates and maintains groups and accounts, customizes the page, fills it with text, photo and video content. This is not the end of his duties: you need to monitor the activity on the page, filter messages from participants, answer questions and support discussions. Also, the social media administrator is responsible for advertising in the community.
Step 3
For productive work, a social media administrator needs to clearly understand the purpose of the project that he accompanies, and study the target audience. He makes a content plan, for example, for a month. So posts in publics and groups do not appear spontaneously, but according to a previously approved scheme. It needs to be thought out in such a way that records of different types replace each other. For example, there are informational and selling posts. If you constantly focus on the first type, the client will not know about promotions and special offers. And if you publish only sellers, the group will look like one continuous advertising video, and most likely, participants will rush to unsubscribe from such content.
Step 4
To make more people aware of the group, the administrator sets up targeted advertising. This is informing those members of the social network who fall under certain parameters. Filters are set by the administrator. You can set the place of residence, for example, city and region, proximity to the metro station, as well as age, gender, and so on.
Step 5
The administrator of social networks can manage 4-6 groups at the same time. But you have to work almost full day. If you can only devote a couple of hours to administering, don't take on many projects, especially in the beginning. Account holders pay in different ways, besides, the amount of remuneration depends on the complexity of the work and your length of service. You can learn for this profession remotely in online courses or by trial and error, finding information and applying it.
