Marketing is a complex process of managing the production of goods or the provision of services, the mechanisms for their implementation. In order to improve marketing and increase its effectiveness, increase sales and the amount of profit received by the company, it is necessary to use well-known methods and marketing tools.
Instructions
Step 1
Provide direct communication with the buyers of your product or the consumers of the services you provide. Try it yourself, as a salesperson or a customer service technician, to familiarize yourself with the practical side of your company. You will be able to identify service gaps and latent customer needs, allowing adjustments to be made and incorporated into your marketing strategy.
Step 2
Calculate in advance the effectiveness of a particular marketing move. Assess how necessary it is and whether it will allow you to achieve the effect that you plan. Use them as a promising investment of money, an investment that should pay off over time.
Step 3
Conduct training with the staff, motivate them to use the marketing strategy that you have chosen. The end result of all the efforts to improve your company's marketing depends a lot on those who directly serve your customers and customers. Stop trying to do your job carelessly, these employees can negate all your efforts to improve your marketing. Organize courses and educate all employees about the ways and methods that have gone into your marketing strategy. Make them aware of the importance of their application and link their well-being to the well-being of the company.
Step 4
Use the “working day photography” method, when the work of each employee is scheduled by the minute. You will find out how much time everyone spends on their immediate duties, on the necessary breaks from work, just wasted. With the last point, you can already start improving your marketing.
Step 5
Make a specialized division by type of product or service provided. This specialization will increase the level of responsibility and professionalism of salespeople and those who serve customers. This, in turn, allows for increased sales.
Step 6
Review your customer base. To interest them in cooperation with your company, select preferential categories, transfer some buyers or clients to preferential or individual service. This will attract more interested buyers.
