Whether you are an experienced businessman or a newbie, whether you offer well-known products or just promote your brand - in any case, you need to convince the buyer that this product is necessary for him. The best way to do this is by meeting in person.
It is necessary
- - telephone;
- - computer;
- - the Internet.
Instructions
Step 1
In the world of finance, the law "Time is money" works. Therefore, your primary task is to show the client that your offer is unique and extremely promising. Only in this case will he decide to give you time and come to the meeting.
Step 2
To make an appointment with a client, you can call a potential buyer or send him an invitation by email. Each method has its own pros and cons.
Step 3
When you call a client, you can adjust your strategy during the conversation by hearing his reaction. This increases your chances of getting a positive response, provided that the client is familiar with you and your product. With just the name of your company, a bright positive image will immediately pop up in his memory, and he will come to the meeting. But it is more difficult to invite a person who has never even seen anything from your assortment through a phone call. After all, he has a very vague idea of why he needs to postpone all business and go to you.
Step 4
Therefore, it is better to use the Internet to invite new clients. Firstly, this way you can invite not one, but several clients and arrange an extended meeting. Secondly, the person will have the opportunity to think, study your invitation more closely and come back to it later. Thirdly, you can simplify the client's task by indicating in the invitation not only the place and time of the meeting, but also the route, your contact phone number and other useful data.
Step 5
If you decide to invite a regular customer to a meeting through a phone call, then think over your conversation in advance. After the obligatory greeting and general questions (how are you? How are you family? Etc.), proceed to the purpose of the call, but do not rush to reveal all the cards.
Step 6
Often not wanting to go to a meeting, the client, after listening to the offer, says: "I would love to come, but I am busy at this time." So first ask your buyer what they are doing on a particular day. After making sure that the client is free, tell him about the subject of your future meeting.
Step 7
But each customer in your product is attracted by a certain set of characteristics. Therefore, be sure to keep a notebook in which you will note the preferences and wishes of your customers. This will greatly improve your efficiency. Indeed, in each specific case, you will convey not general information, but information that will really interest your client.
Step 8
This principle also applies to email invitations. If you still have few buyers, then make an individual invitation for each, taking into account the specifics of demand.
Step 9
When inviting a new client, provide basic information about the benefits of the product and the benefits of the current offer. In the initial stages of work, it is better to take as a basis or completely copy an advertisement developed for your company by experienced specialists.
