A presentation letter that you can write to a potential business partner, customer or client is essentially an advertisement for your enterprise. But there is much more confidence in such advertising, since it is targeted and is sent out on behalf of a specific person - the head of the company, who confirms the accuracy of the stated with his signature.
Instructions
Step 1
This letter, like any business paper, must be drawn up in accordance with GOST R 6.30-2003. Write it on the letterhead of the company, which contains its full name, details, contact numbers and postal email address. Start it with address address by name and patronymic and the word "Dear".
Step 2
In the first, introductory part of the presentation letter, briefly tell about your company: from what year it has been operating on the market, with which companies it cooperates, mention foreign partnerships, if any. In the event that your company has participated in all-Russian and international exhibitions, and even more so is its winner, be sure to reflect this fact.
Step 3
Tell us about the products, goods and services that your company offers. Reflect the benefits they have over what the market has to offer. Describe them in such a way that the person reading your presentation letter subconsciously feels that you are a profitable and reliable partner that should not be missed and that cooperation with your company promises not only material benefits, will contribute to business development, but also prestigious … It will be good if you illustrate what has been said with graphs, diagrams, tables that confirm the stated.
Step 4
You should not only tell about the activities of your enterprise, but also interest the reader in cooperation with you. Outline those business proposals that may be of interest to your respondent. Demonstrate your interest in cooperation, but at the same time list the benefits that he will have. If you are planning a meeting with this person to discuss issues of mutual interest, then immediately suggest a time frame. You can also outline the approximate procedure and plan for cooperation in case of subsequent consent. It is almost impossible to resist such a business pressure.
