The PR manager is a fairly new and trendy specialty. The main goal is to create a positive image of the company in the eyes of the public. Sometimes a PR manager needs to not only create or maintain a brand, but also form public opinion about certain events.
The responsibilities of a PR manager can be very different, usually depending on the size of the company in which he works. The larger the corporation, the more employees are required for the PR department, but also the greater the responsibility of the one who coordinates all their actions. Typically, a PR manager communicates with customers, manages communications with the media, and monitors publications and product reviews. We can say that this person is in control of everything that people say or write about the company.
The main personal quality that a specialist in this field requires is communication skills, the ability to find a common language with people and understand what their true desires and goals are. You need to have many connections and maintain them, not forgetting to constantly expand your network of contacts. To do this, you need to constantly attend important events and meetings, speak at various events. In order for all this to give a result, it is important to understand what goal you are pursuing, to be aware of the global objectives of your strategy.
To become a PR manager, you need to have a very strong self-confidence, be able to speak in public and inspire confidence with your speech. In any situation, even in a difficult one, you need to be able not to lose face and find answers to the most difficult and provocative answers. When hiring beginner specialists, Eichars pay attention to how prestigious a person's education is. The Faculty of Journalism at MGIMO is considered a very good option. Other suitable educational specializations: public relations and international relations.
The tasks for a PR-manager in a company are usually set as follows: development of a brand promotion strategy; creation of articles, press releases and other publications in the media; creation and implementation of promotions and campaigns; organization of image events. Also, if the PR-manager is the head of his department, he is involved in budgeting and shaping the development program for the PR-campaign as a whole, subsequently analyzing its effectiveness.
It is best to start a career in the field of PR with the very junior specialist. The reason is that this is how you will understand all the intricacies of the profession. A PR manager is not only an incredible visionary who perfectly plans complex actions, but also a scrupulous practitioner who understands how the most boring routine actions are done.