As you know, demand creates supply. But demand as such is not a guarantee that a line of buyers will line up in your office for a service or product. Clients most often have to look for.
Instructions
Step 1
Use your social circle. Tell all your friends and acquaintances about what you do, about your product. Make the product in the minds of your friends associated with your person. In this case, when they need what you sell, they will turn to you, and not to your competitors, and become your customers. Give out your business cards to everyone you know.
Step 2
Purchase an industry-specific or general directory of enterprises with phone numbers and addresses of organizations. Use the specified phones for cold calling.
Step 3
Advertise your product in every possible way. Place billboards in the city and rent billboards. Give announcements to the media. Hire students to post ads.
Step 4
Use the method of personal traversal of potential clients, although psychologically difficult. Communicate with secretaries if you are not allowed to see the leader. Leave a business card and presentation sheet.
Step 5
Ask your clients to recommend you to their colleagues. Word of mouth can be very effective. The recommendation of those who have already used the services of your company will be an excellent advertisement, stimulating new customers to contact you.
Step 6
Connect with potential clients on forums, blogs and community sites. Leave comments containing a link to your site. Recommend your product to Internet users.
Step 7
Deliberately send advertising or informational materials about your product to virtual addresses of e-mail boxes. Distribute leaflets to mailboxes. Leave advertising business cards under car wipers. You don't have to do it yourself - hire special workers to complete these tasks. Your potential customers drive their cars and come home in the evening, so take advantage of that.
