Not a single new project, no matter what topic it is devoted to, will be able to gain popularity and create its own image without an appropriate slogan. A competent, creative and memorable slogan is half the success of any company, and that is why the creation of a slogan should be given special attention. With the help of a properly selected slogan, you can draw people's attention to an advertising campaign, a new project, a sale, and much more.
Instructions
Step 1
When creating a slogan, remember that the most important thing is to make the slogan easy to remember, as well as evoke instant and understandable associations from a potential client or buyer. The slogan should not cause misunderstanding among the audience - it should be easily perceived by all its representatives.
Step 2
Think over the structure of the slogan, depending on its type - slogans can be both corporate and commercial. If you create a slogan as part of an advertising campaign, it should reflect the type of activity of the company and, at the same time, be as universal as possible, so that in the event of a re-profiling of the company, it can correspond to the new type of activity.
Step 3
Also, the slogan may not reflect the type of activity of the company at all, but focus on profitability, high quality of products, and also on the fact that the company that advertises the slogan is out of competition.
Step 4
When coming up with a corporate slogan, make sure that it is associated with the company, even if the slogan itself does not say anything about it verbatim. In addition, a successful slogan always reflects the needs of the company's potential customers.
Step 5
Connect your imagination and come up with a phrase that will not only become an advertising quote that is invariably associated with this or that product, but will also turn into a phrase that is constantly used among the people, which is heard by everyone. The slogan must be stable and at the same time retain an emotional message, even if it is used not in visual advertising, but in print or on the air.
Step 6
Start creating a slogan with a clear definition of tasks and goals, understand what you want to tell the consumer, what exactly needs to be conveyed to him, what needs to be emphasized. Once you've built the core of your slogan, do your research on competitor slogans to avoid duplication and plagiarism.
Step 7
Create several variants of the desired phrase and choose the most successful one, applying them one by one in different advertising messages. Always remember that the slogan must be objective, truthful, it must be easy to remember, and then it will be heard by all consumers.
