In order to attract interested customers to your new project, as well as attract interested visitors to your new website, it is not enough just to create it. You need to create a certain image of the site, which means you need a corporate identity, logo and corporate slogan, which will become a recognizable motto of your company or service sector.
Instructions
Step 1
The importance of an original, short and memorable slogan is understood by any specialist who is interested in promoting their projects, so take a responsible approach to compiling a slogan. The slogan should become the face of your site - looking at it, the reader should immediately understand where exactly he got to, and what topic the resource corresponds to.
Step 2
Try to most clearly and concisely reflect the theme and atmosphere of the site in the slogan, which should be a kind of advertisement for your resource. To begin with, define the task of the slogan - for this you need to clearly understand what exactly you want to say to your visitors, and what your site is aimed at.
Step 3
The slogan should make your site stand out as an original resource that stands out from the competition. To keep your slogan competitive, explore other similar sites, paying attention to how your competitors are creating a corporate identity and what strategy they are pursuing in promoting their companies.
Step 4
If your competitors operate with familiar and standard slogans, try to go beyond the usual and stand out by creating a more original and striking slogan that will attract new customers and visitors to you.
Step 5
The slogan of the site must necessarily contain keywords that determine the target audience of the site, as well as what purpose the site pursues, how exactly the services it provides are used, on what principle this or that service or a particular product operates, and what a site visitor can get for himself, what benefit he derives from it.
Step 6
Create a table of keywords, and then highlight the most important ones and form them into a short and succinct slogan. For the greatest visibility of the slogan, you can use elements of popularly recognized phrases and proverbs, include wordplay, popular phrases and quotes from films, as well as stable phraseological units applicable to the theme of your site.
Step 7
A good slogan should not only be beautiful, but also convey useful information to the client. Think about the artistic techniques you use to combine all the keywords into a stylish and catchy phrase. Connect your imagination and creative search, and you can easily create a slogan that will decorate your site.
