The mass media determine practically everything in the life of a modern person. What he eats, wears, looks, where he works, etc. Behind all this there is a huge work of specialists from PR-structures of various organizations and firms. The success of promoting new products, news events, advertising campaigns, as well as effective interaction with the media largely depend on a well-written PR text.
Instructions
Step 1
PR texts can be of various styles, genres and structures. Their goal is to inform and create a communication environment. The authorship of a PR text is usually hidden (when it is not signed) or imaginary (when it is signed by the first person of the organization, who is not the author).
Step 2
The most important genre of PR text is the press release. Its main goal is to inform the media about the subject of PR - news, events, etc. The press release is printed on the letterhead of the organization with the logo and company name. The rules for creating a press release dictate to type it in a font size 12 or 14, with a specified inter-paragraph indent and a red line. Margins should be 2 cm. The basic rule of a press release is that each subsequent paragraph is less important than the previous one. The volume of the press release is an A4 sheet.
Step 3
The headline of a press release can be of two types - journalistic and hard. The first type of headline is bright, attractive, but it is not always appropriate. A hard headline that speaks dryly about the news is more appropriate for the press release genre. For example, the headline “Firm“Astra”holds a presentation of a new line of its products on July 17th” is more preferable for a press release than “Great novelties from the firm“Astra”.
Step 4
The first paragraph of the press release is called the lead. It is located under the heading, separated from it by a blank line and is highlighted from the general text in bold. The lead provides concise, but full-fledged information about the event - what is happening, by whom it is organized, in what place, when and for what purpose. For example: "On July 17 at 15.00 in the main pavilion of the city exhibition center" Astra "company will organize a presentation of a new line of its products."
Step 5
The main text of the press release is business-like, dry, strictly informational. No stylistic coloring is allowed in this genre of PR-text. The text should also not contain industry-specific terms, words denoting time intervals - today, tomorrow, yesterday, exclamation and question marks. Excessive numbers are discouraged, only the most basic data are provided. The information provided in the press release must be understandable for any person. A period is put at the end of the text.
