A copywriter is a strange and special individual. And his life is also special. And therefore it is necessary to navigate in it in a special way. And to help copywriters or those who are going to become one, here is a list of 10 deadly sins of a copywriter. You need to avoid them, otherwise it's not far to the overthrow of hell!
Instructions
Step 1
Laziness
The worst sin of a copywriter is not wanting to do anything. Often a copywriter, instead of working, is distracted by various trifles: check mail, go to Vkontakte, “tweet” a new idea, see how things are going in Ukraine … You look - and an hour is lost, work has not begun, and fatigue has already accumulated. Therefore, if you sit down to work, work.
Step 2
Increased conceit, or pride
Got a cool order? Or a new star on Textsale? Do not flatter yourself, you are not a master yet. There is no limit to perfection, especially in the profession of a copywriter, where requirements change almost every day. If you fall into pride, you risk remaining at the same level, believing that the customers themselves will run to you. This is wrong. Don't be proud.
Step 3
Despondency
This is the opposite case of pride. There are ups and downs in the life of any copywriter. It happens that the customer fails or "throws", or money disappears from the wallet, or a large order fails, or someone on the forum showered you with rotten eggs … A copywriter must have strong nerves and in no case get depressed in a stressful situation.
Step 4
Cheapness (dumping)
How often do you take on cheap orders just to get more? It happens that the customer announces an auction: I will give the order to the one who gives the lower price. Be aware that this approach will lead to the fact that you will be appreciated accordingly: as cheap. And you will not see serious orders for serious money. Moreover, spraying into hundreds of small orders, you will lose more energy and time than if you make a quality one.
Step 5
Greed
Reverse case of the previous defect. It seems to you that customers should pay fabulous money right away … Especially if you haven't really written anything yet, but consider yourself a great copywriting guru. You shouldn't put a price of 100 rubles per 1000 characters for a simple, not selling text at all, especially when you are just a beginner …
Step 6
Overwork
O! Are you sitting at the computer at night for the second week? Do you fall asleep wherever you touch your head? Congratulations! You are overworked! This will immediately affect your performance and the quality of the texts. You also need to rest. Walk, play sports, at least go to the store. Alternate mental and physical efforts.
Step 7
Doubts
How often can you not proceed with an order because the first line is not invented? If you are constantly choosing words in the process of writing and do not know what will happen in the next paragraph, if you keep asking yourself the question: "Am I writing correctly?" - it's best not to write at all. If you write - do not hesitate. Don't think. Then you will rewrite.
Step 8
Rudeness and disrespect for the customer
Even if you have been communicating with a customer for the second year or more than twice, this is not a reason to switch to a familiar style of communication. Also, do not prove to the customer that “he is a camel himself,” especially when he tries to point out things to you in which you understand better. Either keep quiet, or immediately politely refuse to cooperate.
Step 9
Platitudes and cliches
All this kills the individual style. In addition, the endless "everyone knows", "as we already wrote", "our company is the best company in the world" are so boring that it is bad manners to use them.
Step 10
Excessive creativity
Everything should be in moderation. If you, as a copywriter, have a special view of "copywriting", please bring it to life on your own projects. The customer is waiting for a intelligible and adequate text for his hard-earned money.
