With an abundance of goods and shopping centers, the professionalism of the seller comes to the fore. After all, they are the ones who are able to increase sales and attract regular customers to your store. Sales staff need constant incentives and a holistic approach is needed.
It is necessary
- - material incentive scheme;
- - The holding of trainings;
- - introduction of corporate culture.
Instructions
Step 1
Develop a system of material incentives. Divide your salary in two, depending on the type of product you are trading. The first is a fixed salary that does not change and can only increase over the years. The second part should be progressive: either a certain percentage of sales, or an amount directly proportional to the fulfillment of the plan. At the same time, it is desirable that the progressive part be substantial and actually stimulate better work. Introduce a system of cash bonuses based on the results of the quarter. Practice paying the so-called "thirteenth salary" before the New Year holidays. Such methods will allow to target personnel for long-term results.
Step 2
Use methods of non-material incentives actively. Of course, on your part, these methods will require financial investments, but the sellers themselves will perceive them as pleasant and significant advantages of their work. You can arrange catering for your vendors, especially if they have no food nearby during the day. Depending on the needs of the staff, you can pay for their travel or mobile communications, a subscription to a pool or fitness club, insurance in a good medical center. Such "bonuses" should be outside the scope of the standard benefits package and should be perceived as a privilege.
Step 3
Conduct trainings for staff on a regular basis, introduce additional training, work with a psychologist. Among sellers, as a rule, there are few true professionals in their field. Learning on the job creates excitement, increases enthusiasm, and empowers staff to be more aware of their work. Emphasize the importance of salesperson work. After all, the volume of revenue and the number of loyal customers depend on them.
Step 4
Organize regular corporate events that help build team building. Celebrating the New Year, going out into the countryside, celebrating employees' birthdays - there shouldn't be too many such events, but they should be remembered. Give your staff small gifts and take some time for your salespeople during the holidays.
