A person who does not know his business will do a lot of harm. Sales training is an energy-consuming process, but as a result, you will get professionals who will increase the company's capital several times over.
Necessary
- - visual materials;
- - handouts.
Instructions
Step 1
Assign or invite someone who has already done sales training. If you cannot hire a training leader, select a person from the staff. The main thing is that he knows the technique of sales and customer service, has the skills to conduct trainings for staff. It will be good if this person's arsenal contains examples from his own work experience "how not to do and how to do it."
Step 2
Prepare handouts for staff. When compiling them, pay attention to the elaboration of each question. Be sure to touch on the values of the company, its mission, sales techniques, conflict resolution, communication with customers. In the handout, everything should be indicated schematically, this is a short summary of what must be said to the staff.
Step 3
Conduct trainings to consolidate the material. These are kind of games that simulate problem situations. Have one salesperson fulfill his professional role and the other the buyer. After completing each mini-scene, give feedback to the staff, paying attention to mistakes, but also not forgetting about praise.
Step 4
The most crucial moment for a manager is to test the acquired knowledge in practice. Pay attention to how the salespeople learned the material given to them. Don't be too hard, don't rush to fix every stumbling block. Give the seller the opportunity to deal with emerging issues on their own as they serve the buyer. After all, the best teacher is practice.
Step 5
A situation in a store, in which the manager is constantly looking for shortcomings in his work, leads to stratification and discontent of the team, salespeople stop learning, the quality of work deteriorates sharply, and sales figures fall. Strive to praise and encourage staff, then their desire to grow and develop, to become a professional in their field will increase every day.
