Packaging is the first thing a customer pays attention to. The design of the product becomes especially important when the buyer is not familiar with the product. If earlier the only task of packaging was to ensure the safety of goods, now external attractiveness and originality come to the fore.
Instructions
Step 1
Explore your niche market. Each product occupies a certain place, otherwise there will be no demand for it. Today, the choice of goods and services is so great that your product is unlikely to have analogues among competitors. When choosing packaging, the first thing you need to focus on is them.
Step 2
Analyze the color scheme your competitors are using to package their products. It is best to choose a company that has a market sales volume that matches your desires. Trace which color predominates on the products of this brand, and choose the opposite to it. If the colors of competing companies in the same market segment match, this will not lead to an increase in sales.
Step 3
Design your packaging. This aspect is gaining in importance, since many products have similar qualities and do not vary much in price. In such cases, the buyer will purchase the one that he likes best externally. When thinking over the design, one should not forget about the functionality of the packaging: there is no need to sacrifice convenience for the sake of a beautiful appearance. In this case, there will be no repeat purchases.
Step 4
Do not forget that packaging is originally designed to keep the product from damage. In addition to visual appeal, its strength is also important. If you sell food, then it should preserve useful substances and prevent spoilage of the goods.
Step 5
Place your company logo on the package. This, firstly, will increase the recognition of the product, and secondly, it will create a positive attitude towards the new product, if the previous ones were popular among buyers.
