There are not so many professions related to fashion. Usually they include models, fashion designers, stylists and designers. Meanwhile, the Fashion-industry offers a new profession that has become popular in many European countries. It is called a buyer.
Fashion industry workers remember buyers much earlier than stylists. The profits of clothing manufacturers are determined by representatives of the fashion-bayer direction.
The essence of the specialty
The name "bayer" is translated from English as "buyer". This gives a complete description of the type of activity. Buyers are specialists who are responsible for purchases depending on the needs of buyers of these particular outlets.
At the same time, it does not matter whether you belong to fashion boutiques, where expensive branded products are sold, or to inexpensive pavilions with mass media clothes and accessories. Peddlers are considered the progenitors of such an occupation. In search of rare goods, they visited overseas countries.
Also, the prototypes of the profession baer or baer are called commodity experts. They are responsible for the supply and sale of goods. The youngest type of activity in Russia has been known in Europe for several decades. The first buyer is considered Armani, whose career began with a department store in Milan and the role of a clothing seller.
The applicant who has chosen a promising occupation must be able to analyze the sales data of the last season, be able to predict the preferences of buyers, evaluate the quality of goods, select and conduct purchases of a product range, establish contacts with suppliers and attend shows.
Necessary Requirements
Almost completely successful activity is determined by the presence of certain qualities.
The applicant needs:
- have an innate sense of style;
- show initiative and intuition;
- have good taste;
- be sociable;
- demonstrate creativity and punctuality;
- have stress resistance;
- be able to work in a team;
- show healthy pragmatism;
- have organizational skills;
- have developed spatial thinking.
A must for a buyer is the ability to understand fashion trends, to the smallest detail to know the features of the goods intended for purchases. For example, a fashion buyer is expected to know the brands of clothing, the properties of the materials from which the products are made, the ability to understand the quality of tailoring, to select a size range, and color combinations.
Finally, the specialist needs psychologists and stylistic inclinations. Knowledge of a foreign language, at least one, of the basics of management, marketing and confident knowledge of information technologies will not be superfluous.
Advantages
Since the profession is connected with viewing the latest collections, many dream of such an occupation. There are other benefits as well. The main advantages of the lesson are called:
The complete absence of competition in the domestic labor market. Young specialists immediately receive unlimited prospects for self-realization due to the unemployment of this segment
High income level. This aspect is explained by the lack of domestic specialists. At the same time, the demand for their services is constantly growing.
Owners of boutiques pay impressive fees for the successful selection of the assortment.
There is always the opportunity to dress fashionably and with great benefit to the budget. Even a buyer who is busy purchasing not clothes, but accessories, will always be able to choose a wardrobe for himself at an affordable cost during business trips abroad.
Flaws
However, there is no point in deluding yourself and believing that the profession consists exclusively of merits. The lesson also has its drawbacks. Being a buyer does not mean a permanent holiday.
Quite a difficult job requires a responsible attitude and a lot of nerves. After all, the profitability of the store depends on the result of the specialist's activity.
There are other disadvantages as well. Among them are irregular working hours. Most often, a specialist has to work a full day and be constantly on business trips.
Financial risk is high. It increases when you invest your own funds in the purchase of an assortment of goods.
Training a trendy profession
So far, not a single domestic university has offered a standard program for the training of specialists in this area. There are no buyer's courses, and there is no universal self-study guide written either.
You can master a promising business on your own. A very good professional help will be the work of a sales consultant or a buyer's assistant.
If you wish to obtain a compulsory higher education, you can enter the economics faculties of universities.
Specialized education is offered by foreign organizations. The Fashion Business program is taught at the British Higher School of Art and Design. In the direction of "Fashion business & brand management" studies are conducted at the School of Fashion and Design "Istituto Marangoni". The Buying and Merchandising program is used by students at the College of Fashion in London.
Many domestic fashion stores and mid-price boutiques are starting to introduce buyer positions. The profession originated in the nineties of the last century with the development of the first chain stores of fashion products.
At first, Western experts acted as fashionable buyers. However, over the past ten years, the development of the profession has also begun by domestic specialists.
How to get a job in Russia
Bayer is responsible for building seasonal collections. The planning of a permanent assortment depends on it. This requires a mandatory study of fashion trends and new designer collections, visiting specialized exhibitions.
Prerequisites The skill of analyzing current collection sales and studying preferences is also important. Participation in the order of goods is assumed. He negotiates, coordinates sketches for sewing.
Pricing and planning of sales for the agreed periods are in charge. Taking into account the growth of competition, as the vacancy market fills, the fashion industry presents quite high demands to specialists.
According to modern standards, a buyer is required to:
- availability of higher education;
- good command of written and spoken English;
- confident computer skills;
- experience of cooperation with international suppliers;
- experience in procurement.
In this case, the preference is for working with the product of a potential employer.
Desirable skills
The chances of getting the coveted job are increased by the presence of the desired skills. These include orientation in modern fashion trends, at least two years of bayer internship experience, work in this specialty or as an assistant to a buyer, the ability to model shoes or clothes.
A considerable advantage is the knowledge of a second foreign language with a preference for Chinese, Italian or German. The road to your chosen profession is quite simple. But it is impossible to call it fast.
You will have to start with higher education. You definitely need to learn English. It is very important to gain experience in procurement work.
You will need to understand several aspects:
- how the purchase of goods by stores is carried out;
- on what conditions is the procedure;
- what contracts need to be concluded;
- how is the work with international partners going;
- what actions are performed with the detected marriage.
- It is advisable to know all the nuances of procurement.
It is imperative that the applicant is required to love design and fashion. Sometimes a prerequisite is the ability to design clothes, sew.
More and more new professions appear every year. The work of a media buyer is associated with advertising and media planning. This trend is popular in rapidly developing young companies.
They need to buy advertising sites, airtime on television and radio. The explanation is simple: in order to sell profitably, you must first successfully advertise the services offered.
If all the skills are available, then it is profitable to get a job as a buyer rather quickly.
