Selling can be learned. But at the same time, such innate qualities must be present as perseverance, self-confidence, energy and purposefulness. The main task of any HR manager is to find out whether these character traits are present in the applicant for the position of a sales manager.
Instructions
Step 1
In an interview for a sales manager, every detail is important. First of all, a human resources employee should pay attention to the appearance of the interlocutor. The costume should never be provocative. It is best if the person comes dressed in office style. For a man, this is a jacket, trousers, shirt and tie. For a woman, this is a business suit with a skirt. The interlocutor's hairstyle and manicure should also be in perfect order. This is very important as you are looking for someone who will travel to meetings with clients. He, to some extent, will become the face of your company.
Step 2
Next, monitor the construction of phrases and the correctness of speech. A person whose job responsibilities include personal communication with the company's clients must be able to express themselves competently.
Step 3
Pay attention to how the person is in dialogue. If he lowers his eyes to the floor, stumbles, swallows endings, it means that he is very worried or not very truthful. Neither will be a plus to his resume. A job seeker for the position of a sales manager should not hesitate with the interlocutor and show self-doubt. Such a manager is unlikely to conclude a major contract.
Step 4
Ask the other person to show you how he builds a dialogue with the client. You can act out both a telephone conversation and a personal meeting. Play the role of an obstinate buyer. See how the job seeker will get out of difficult situations and if he can sell you the product.
Step 5
Be sure to ask what responsibilities the person had in their previous job. Does he have experience of active sales, did he come across accounting reporting. Indeed, the competence of a sales manager includes not only meetings with clients and communicating with them by phone, but also the preparation of competent contracts and acts of work done.
Step 6
It will not be superfluous to inquire about additional education in the field of sales. It can be all sorts of diplomas obtained at trainings in communication, communication, self-regulation, etc. In the course of these classes, a person learns to overcome the resistance of the interlocutor, correctly present the product, and work with objections.
Step 7
If the applicant is definitely not suitable for you, you should not reassure him with the words "we will call you". It is better to say right away that you are looking for a completely different person for the position of a sales manager, and the experience of the interlocutor and his personal qualities do not quite suit you. This way you will be honest with your opponent, and he will not waste time waiting for your call.
