Translated from English, the word "presentation" means a visual demonstration of information using audiovisual means. It should have a well-defined structure for easy perception of information, plot and script.
Instructions
Step 1
Think over the target audience for which the presentation of the product or service will be calculated. Having defined it, you will assume the interests and inclinations of these people or visited stores, etc. For this you will need to communicate with several representatives of your future target audience. This approach will allow you to avoid mistakes and wasted money for an advertising campaign.
Step 2
Determine the goals and priorities of the presentation, that is, what you are doing it for. This can be attracting new customers, suppliers or investors. Or networking with the public and the administration, etc. There are 3 main purposes of a presentation: inform the audience, persuade or entertain. In most cases, a presentation combines at least 2 of them.
Step 3
If your goal is to convey information, do it in the form of a lecture. If - to convince the audience of something, then in this case, seek an explicit or implicit audience reaction. To do this, ask questions and provoke the public to comment. If your goal is to entertain the audience, use humorous digressions and use your artistic ability.
Step 4
Use visual aids. There are 2 main types - text and graphic. If you are counting on the visual memorization of your presentation by the audience, compose text aids in such a way that there are no more than 6 lines on one sheet (or slide), and no more than 6 words in each line. More will be difficult to accept.
Step 5
Draw graphic aids in the form of diagrams, graphs, pictures or diagrams. To make it easier for participants to understand it, write a short message under each manual. For example, under the graph of price increases, you need to indicate the percentage of changes that have taken place. Design the graphics to illustrate the main points of your presentation. This will help create an image of the product or service for the audience, as well as create a more solid impression of the presentation.
