Trade plays an important role in the Russian economy and is developing very dynamically. And it is the retail sale of goods that makes it possible to identify the goods that are necessary in terms of price and needs, as well as timely satisfy the needs of the end consumer.
Necessary
- - business plan;
- - stock of goods.
Instructions
Step 1
Analyze the market in your city and choose the product that you will sell. Then find a place for your future store. There should not be a single outlet with a similar product nearby, otherwise you will have to constantly fight with a competitor for a buyer.
Step 2
Pay close attention to the design of your store. People are attracted to the looks. If the facade and showcases look presentable enough, this already inspires confidence in a potential buyer. There is a high probability that he will not pass by.
Step 3
Examine and use the interior layouts of the product in the display case so that the display does not appear cluttered. The location of the product depends on its type and nature, and in each case an individual approach is used. The buyer should be able to take the desired thing, hold it in his hands. This is not only a show of respect for your client, but also one of the marketing moves. Because when a product is in the hands of a person, there is a greater likelihood of buying it.
Step 4
Pay attention to the layout of the store itself. Counters should be located so that they are easily accessible and the buyer can see the entire assortment as much as possible. If you will be selling clothes, install fitting rooms, if shoes - also do not forget about the possibility of trying on. These are quite commonplace things, but they are often forgotten.
Step 5
Pay close attention to security measures. Surveillance cameras must be installed in the store to minimize the possibility of theft. Access to a product should depend on its nature. For example, if you are selling jewelry, it should be in a closed counter, under glass.
Step 6
Sell related products along with the main product. For example, if you have a computer store, offer customers both software and service options. This will maximize your sales.
Step 7
Create a comfortable indoor environment, from lighting and pleasant music to the courtesy of the staff. It is the professional work of salespeople that plays a big role in increasing your profits. Here it is necessary to take into account every little thing: appearance, diction, the ability to communicate with customers so that they cannot leave without a purchase, knowledge of the goods being sold.
Step 8
Analyze your store's performance and strive to continually improve your customer experience. Conduct various promotions, sales, using various marketing moves.
