The advertising business is classified as a high-risk business. Further profitability of the project directly depends on the start strategy. That is why the fate of the project as a whole depends on how correctly the steps are calculated at the stages of preparation and entering the market.
Necessary
- - business plan and development strategy of the enterprise;
- - start-up capital.
Instructions
Step 1
Prepare a business plan for the project and a business strategy for the next 5 years. In preparing these documents, one should rely on an analysis of market development in a particular region, the number of competitors and their approximate turnover. It is best if this work is carried out by professionals, since the subjectivity of calculations can distort the real picture of what is happening.
Step 2
Define the main areas of activity of the enterprise. When opening an advertising agency, it is necessary to make a choice in the scope of the project: a full-cycle advertising agency, provision of printing services, branding, event marketing (preparation and conduct of corporate and other events).
Step 3
Pay special attention in creating a business plan to reserve areas of activity. They will be required in order to protect enterprises from bankruptcy in the event that they fail to develop their own client base. Enter all selected specializations in the OKVED list, but remember that registration of an enterprise may be refused if their number exceeds 25 positions.
Step 4
Start looking for an office before registering a company. For an advertising agency that is just planning to declare itself on the market, external attributes are extremely important. It is on them that competitors and potential customers will judge the integrity of the newbie. Make a preliminary agreement with the tenant and make an advance payment as an individual. And after receiving the certificate, immediately proceed with the arrangement of the office.
Step 5
Submit the documents for registration of the company to the tax office. At the same time, purchase office equipment and start HR work. From office equipment you will need: a telephone-fax, 2-3 computers, a copier and a printer. In addition, you will need furniture, but sometimes it can be rented along with the office space.
Step 6
The personnel issue will be much more difficult to resolve. Professional advertisers, including designers, copywriters and filmmakers, are reluctant to apply for vacancies from unknown companies. Therefore, personal connections will play an important role in the successful filling of the staff with professional personnel. A full-cycle advertising agency will require a printing designer, a designer of creative ideas, two advertisers for active sales, a creator (manager for creating creative programs). Traditionally, the position of director is assumed by the founder of the company.
