Competition in the legal services market is very high, therefore, in order to survive, you have to fight for each client. It is known that the most effective way to find clients in this area of activity is word of mouth. But what, then, should the novice lawyers be?
Necessary
- - advertising;
- - agreements on joint sales;
- - Sales Manager.
Instructions
Step 1
Advertise in local media, message boards, and trade magazines. In the ads, indicate the main types of your services and your competitive advantages, for example, low prices and high speed of execution.
Step 2
Make business cards, leave them in places where your potential clients congregate. These can be real estate agencies, registration chamber, tax and other institutions of the "bureaucratic system".
Step 3
Do not hesitate to advertise on the Internet. It often gives good results. You can start blogging on a legal topic, participate in discussions on forums, place contextual advertising, and register on specialized sites that help lawyers find their client.
Step 4
Outdoor advertising rarely pays good dividends for law firms, but rather serves as a local orientation. Despite this, this method should not be ignored.
Step 5
Agree with various real estate agencies, accounting and auditing firms for so-called cross-selling. This is either a joint sale of several services of different companies to one client, or an exchange of these clients.
Step 6
You can also make cold calls to small businesses in your region that do not have their own legal department and offer them to sign a subscription service agreement with you. For this job, you can hire a sales person who will receive some percentage of the services you provide.
