Why is a selling ad copy valuable? Concrete, understandable and well-reasoned information, having received which, the consumer will form an adequate idea of the product (product or service). He will evaluate all the advantages of the possible deal, his own benefits and make a purchase decision. It is important for the seller-advertiser to find the words that will create a profitable ad copy.
Instructions
Step 1
The main thing in the advertising text of any product is to show its essence and those of its advantages that may be of interest to a potential buyer as a solution to his problems. It is important to convince the consumer that you, the seller of the product or service, are genuinely concerned about their needs and can help. Laws and "highlights" of the selling advertising text - to help you.
Step 2
Make a clear case for every positive aspect of your product. These can be: high quality, optimal price, convenient delivery method, operational safety, guarantees, etc. If the quality is really high, prove it with facts (no complaints, feedback from a reputable client, winning a competition, etc.). At the same time, do not over-praise your product: this will cause understandable suspicion of the potential buyer.
Step 3
If you are promoting a new product, emphasize the novelty and beauty of the new product features. The advantages that are discovered for the first time are a good trump card in the struggle for new customers. “Tasty” to tell about what the consumer does not yet know about is a grateful thing.
Step 4
The mention of a specific product price in long-term advertising is not always given. But if the cost of your product is truly unique when compared to a competitor's offer, or if you are offering huge discounts, price can be a decisive argument and a key theme in your marketing message.
Step 5
Less is better. When preparing advertising materials, the advertising budget must be planned so that the advertising is of high quality. The unattractive appearance of the same leaflets (even with good text) will sow doubt in the minds of potential buyers: maybe the product is not first-class either?
Step 6
Do not forget that the selling advertising text should set the consumer up for action (purchase), and therefore be "alive". This quality will be given to him by the use of present tense and active voice in linguistic constructions. Personal pronouns will also be organic in a certain context.
A good ad copy should have its own "character": it should be optimistic and uplifting. Be positive in every line you write!
