Copywriting is the creation of text content with the aim of promoting goods or services, as well as attracting visitors to the site. It is also a great way to earn money at home as the main source of income and as a part-time job.
Paid writing is one of the most fun ways to make money online if you are a creative person and write with a light pen. Copywriting is becoming more and more popular, but not everyone has the skills to be a good and effective writer. Instead of education and position in the resume, the portfolio is taken into account, which confirms the reliability and professionalism of a particular freelancer. What does a copywriter actually do and where to start making money in this way?
What is the job?
Copywriting is writing texts aimed at grabbing the audience's attention, engaging them and generating interest. Most often this applies to the field of advertising, marketing and the Internet, as well as the press. A copywriter creates various types of content for publication. These include, but are not limited to, product descriptions, text for web pages, sponsored articles, blog posts, forum posts, advertising slogans, scripts for advertisements, texts on flyers or posters. Until recently, the most popular type was SEO copywriter, which mainly focused on creating texts using selected keywords, where the quality of the content faded into the background and the emphasis was on the construction of the text. This has now changed, and the quality of the text is of great importance.
Creating effective texts requires not only creativity, but also the ability to quickly find information. Because often a copywriter fulfills orders on a topic in which he is not an expert. This requires more participation and time to get acquainted with the topic, to make out in nuances. A copywriter can work for almost any company, but most often finds work in advertising or PR agencies. This profession usually includes full-time work or work from home as a freelancer who creates texts for various employers. A copywriter can be someone who easily expresses thoughts, has a sense of the word and phraseology of the language, knows the principles of mass communication, has knowledge of consumer behavior and persuasion.
Where can I find orders?
The first orders can be found on special text exchanges or portals for freelancers. Along with the experience, regular customers also appear, who themselves will provide the author with work. Orders can be found in thematic groups on social networks, message boards, go directly to web studios.
Copywriters often work from home as freelancers, although sometimes they go to the office for a few hours and create content there. The first option allows unlimited work time and the ability to combine it with household chores.
As for payment, it directly depends on the knowledge, literacy, experience and ability to sell oneself. But a good knowledge of grammar and spelling is essential. For professional writing, you can count on a much higher income, but it must be backed up by solid knowledge and appropriate language. There is no shortage of portals on the Internet where you can register and take orders from the available list of offers or independently create texts on selected topics and wait for someone to buy them. Clients can also be recruited on their own.
What kind of income can a copywriter expect?
Making money from writing texts does not guarantee a quick and easy income, since a lot of time and effort must be invested, which will not always be properly appreciated. Especially beginners should not count on high prices. It is very important to develop a rating and reputation, self-promotion.
You may also encounter difficult or unscrupulous customers who delay payments or find fault with work in order to reduce the price or not pay at all. For freelance exchanges, the situation looks different, since the customer must first pay in order to be able to order the article. The amount of the order is frozen and transferred to the contractor after the delivery of the work. This mediation serves as a good defense against fraud. It is difficult to name the exact amount of the copywriter's earnings. It can be a small income of 5,000 rubles a month, a full-fledged salary of an office clerk, or decent fees in the hundreds of thousands of rubles.
It's important to note that seasoned freelancers often have multiple sources of income. In addition to writing texts to order, the author can provide proofreading services, maintain his own blog, with subsequent monetization, sell training courses or books.
