Sending an unsuccessful commercial proposal to potential partners and clients means wasting precious time. At best, your message will simply be ignored, and at worst, your company will be blacklisted as an organization employing unprofessional, annoying managers.
The most common mistake managers make when making a commercial offer is the lack of a clear understanding of what kind of message should be conveyed to the client. It is necessary to formulate the proposal briefly and very clearly. Imagine that you are composing a text message for a child who does not understand difficult terms and will be distracted from your words if you take more than 1-2 minutes of his time.
Explain why your offer is attractive, why you should be chosen over your competitors. To do this, you need to understand the specifics of your business niche and analyze the organizations of competitors, paying special attention to their shortcomings. Otherwise, the recipient is unlikely to be interested in your offer, because he will be sure that he can get the same thing on more favorable terms at any time by contacting another company.
A commercial offer without motivation is ineffective. Even if you hooked a potential partner or client, but if you do not let him know what to do next, he will not cooperate with you. Write that you need to call the specified phone number, register on the website, come to the office, etc. In some cases, it is appropriate to add a time limit: "Call us right now!" or "Offer is valid only until the end of the month."
Not knowing the target audience is a very serious mistake that can nullify all the efforts of a manager. Firstly, it is important to interest the potential partners and customers who may find your offer really profitable. You need to know their needs and the challenges they face, and come up with convenient solutions. For example, if a customer is too busy to travel regularly for company supplies, let them know that you will provide free shipping whenever they want. Secondly, it is very important to choose the right recipients, and not send a commercial proposal to everyone.
