To generate demand, certain conditions must be met. This is the organization of an advertising campaign aimed at an audience of interest. Conducting incentive campaigns to retain regular customers. Introducing new products to attract consumers. And work with complaints, without which no company working in the service sector can do.
Instructions
Step 1
Run an advertising campaign to meet demand. Previously, using marketing tools, find out the existing and desired target audience. Divide your campaign into two parts. Direct the first one to attracting new customers. Promise bonus cards to first-time shoppers. Or discounts on purchases for those who previously purchased goods elsewhere.
Step 2
To retain existing customers, enter gift cards. Give prizes for your tenth, fifteenth, or twentieth purchase. Or reduce the amount of the check for those who made purchases in the amount of five hundred, one thousand or more rubles. Have a party for the kids. Attention to them is very important for parents.
Step 3
Explore the assortment of goods presented in the neighboring outlets. Agree with the manufacturers on the delivery of the missing items. In this way, you will attract buyers interested in a particular brand. The influx of new customers will increase the sales of the rest of the products.
Step 4
When forming the assortment table, try to include all well-known brands in it. Don't get hung up on one manufacturer. Diversity will attract customers to your store.
Step 5
Remove expired goods from shelves on time. If the buyer finds a defect, change the purchase to another or return the money without question. For the store's image, the good name among the local residents is much more important than the amount that had to be paid for the damaged item.
