The overwhelming majority of advertising brochures, after a second glance, alas, are sent to the far desk drawer or even to the trash can. Meanwhile, the booklet is considered one of the important elements of the company's marketing policy. Its compilation must be approached with all responsibility, since quality, design and information content can attract new customers.
Instructions
Step 1
Decide on the purpose of your booklets. If you are planning to do mass mailing, give preference to concise options that will not be expensive, but at the same time will allow you to get an idea of your company. However, if you are going to produce brochures for presentation purposes, for example, on the occasion of an exhibition or for distribution to large clients, pay special attention to design and information content. In this case, the booklet becomes an important element of your company's image.
Step 2
Consider the content of the booklet. One of its sides must contain contact information about your company, as well as several capacious phrases about your main activity and key indicators. You can fill in the rest of the pages with photos of product samples, information on prices and discounts.
Step 3
Choose a printing company to design and produce the booklet. Form the concept of the brochure together with the artisan, starting from the goals of its release and the advertising budget. Discuss paper weight and quality, size and color content. Try to choose materials that are pleasant to the touch, well-readable fonts.
Step 4
On the very first page that catches the eye of a potential client, place attention-grabbing information, for example, an advertising slogan, a discount amount, or a photo of a unique product. A moment's interest will be enough to make the buyer want to view the entire brochure.
Step 5
Try to keep the entire printed edition in the corporate identity of the company. Make the brochure fit within your overall advertising strategy. If you adhere to a uniform color and font on billboards, business cards, catalogs, keep it on the brochure as well.
