A new customer is always a dark horse, and fulfilling the first order so that the customer is truly satisfied is not an easy task. But with a little patience and diligence, a new customer can become a regular customer and contact you again and again.
What can help a copywriter in this difficult task?
· Good reputation. This is the simplest and most difficult at the same time. This is the first thing the customer looks at. Good reviews can help a lot here, especially those that are detailed and on the right topic, a long term of work. A very good sign is a detailed portfolio and a long period of work on the exchange (if the copywriter works on the exchange), as well as your own business card site and a large list of completed serious projects. All these are signs that a person can and wants to work, which means that he will be able to cope with a new order.
· Experience in the relevant topic. It is not enough just to be able to write, it is important to write on the topic the customer needs, and write well, so that the customer and the customer's clients like the texts.
· Good portfolio. The presence in the portfolio of well-written articles on the required topic is a very big plus compared to those who do not have such a portfolio.
· Good knowledge of the language. A good copywriter writes competently, without mistakes and annoying typos. He does not forget to put commas, he writes well in different styles, or at least in the style that the client wants.
· Additional benefits. Someone needs not articles, but video scripts, someone requires knowledge of layout, and someone needs articles with pictures. Programs for working with text and images, the ability to create your own photos, knowledge of html, the ability to work with information in other languages, the ability to create infographics - all this can be an advantage. Additional knowledge and skills are an additional chance to be noticed.
· Good individual application. No matter how wonderful a portfolio is, a copywriter who sends a customer an empty application or is limited to one or two words loses to the one who writes in detail why he is the best performer for the project.
Finally, it is not enough to make a portfolio, it is important to work with the order so that the customer feels that you are attentive to him. A well-written application and a well-executed order are a guarantee that the customer will turn to the copywriter again and again.
