Contextual advertising is one of the most profitable types of passive income. All you need is to create a website, promote it, place an ad unit and start making a profit. Moreover, the higher the attendance, the more earnings you can get.
Nobody will tell you the exact figure of how much you can earn. This is too individual an indicator that depends on many factors.
What does contextual advertising revenue depend on? First of all, this is the topic. Advertising costs significantly more in commercial sectors than in informational ones. Advertisers will only pay more money if they also get more profit from their ads. Therefore, the more complex and profitable your theme is, the more profitable your site will be.
Many people take this factor into account and create websites specifically for commercial topics. It is still profitable and many topics are not fully occupied. Webmasters tend to use low-frequency queries with low contention. Of course, this does not bring them a large number of visitors, but they bring no less profit.
The average click in men's topics is 10-15 rubles, in construction - 70-80 rubles, in real estate - 150-200 rubles, in psychology - 5-10 rubles.
For example, a site with a feminine theme, such as cooking or childcare, receives about 3,000 rubles from contextual advertising for 500 daily visitors. Exactly the same number of unique users provides the owner of a construction site with an income of 8-9 thousand rubles.
Design
Design plays an important role in making a profit. People who create MFA (Made For Adsense) sites even order custom templates. A simple change in the location of advertising blocks can increase the return of advertising at times. For example, if you place a list of links next to a menu block, the number of clicks will increase significantly.
Sites created to earn money from contextual advertising, as a rule, use white templates in a minimalist style. It is easy for the user to navigate on such sites and it is much more difficult to notice the ads.
Constant tracking of conversion allows you to significantly increase your profit. Change the location of the blocks and their color. This will allow you to choose the most optimal option.
If the advertisement is placed on a ready-made website, then the design of the blocks is chosen based on the design of the resource. For example, when using green and orange colors, the webmaster can use the same color in the ad. This allows you to increase conversions and makes the site even more attractive.
Content
Much depends on the content too. First of all, it is language. Ads in English cost significantly more. For example, the cost of a click on an ad for the sale of plastic windows can go up to $ 100 in the English-speaking segment. In Runet, this indicator is kept at around 900-1000 rubles.
The texts of the articles should encourage people to look for additional information, click on them further. There are copywriters who specialize in writing just such articles. Such texts can significantly increase conversion.
